A Year in Books/Day 179: It’s Not How Good You Are, It’s How Good You Want to Be

  • Title: It’s Not How Good You Are, It’s How Good You Want to Be
  • Author: Paul Arden
  • Year Published: First Edition:2003/This Edition: 2007 (Phaidon)
  • Year Purchased: Unknown
  • Source: My mom, who gave me a bunch of books to either keep or sell. (According to the sticker on the inside back flap, she bought the book at Anthropologie.)
  • About: Another corporate motivational book, this one by an ad man from the UK. He was highly successful, and so was this common-sense little volume. It is as easy to digest as your favourite ad campaign, and almost as memorable (the chapter on Victoria Beckham not withstanding). Continue reading