A Year in Books/Day 179: It’s Not How Good You Are, It’s How Good You Want to Be

  • Title: It’s Not How Good You Are, It’s How Good You Want to Be
  • Author: Paul Arden
  • Year Published: First Edition:2003/This Edition: 2007 (Phaidon)
  • Year Purchased: Unknown
  • Source: My mom, who gave me a bunch of books to either keep or sell. (According to the sticker on the inside back flap, she bought the book at Anthropologie.)
  • About: Another corporate motivational book, this one by an ad man from the UK. He was highly successful, and so was this common-sense little volume. It is as easy to digest as your favourite ad campaign, and almost as memorable (the chapter on Victoria Beckham not withstanding). It actually contains good advice, even for writers. No, really. It does. I was forced to read Raving Fans as part of the corporate policy for two different companies in the space of 3 years, so I am pretty jaded when it comes to this type of exercise. The result is that I would never buy this sort of book, whose ultimate idea of success differs so wildly from mine, but I don’t regret adding It’s Not How Good You Are, It’s How Good You Want to Be to my collection, if only for the truly inspirational title.
  • Motivation: I opened the cover out of boredom, and finished it approximately ten minutes later. It’s a keeper only because I like pithy quotes. I’m also fascinated by the book’s success.
  • Times Read: 1
  • Random Excerpt/Page 17: “FIRSTLY you need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do the things that you’re incapable of.”
  • Happiness Scale: 7 (mostly because I am jaded, and skeptical of motivational hoo-ha)

4 thoughts on “A Year in Books/Day 179: It’s Not How Good You Are, It’s How Good You Want to Be

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