- Title: Max Factor’s Hollywood Glamour
- Author: Fred E. Basten (with Robert Salvatore & Paul A. Kaufman)
- Year Published: 1995 (W. Quay Hays)
- Year Purchased: 2003/2004
- Source: Barnes & Noble clearance rack
- About: Max Factor isn’t just a name on wands of mascara and tubes of lipstick found in the beauty aisle at your local grocery store. The Max Factor cosmetics line wasn’t invented and branded by impersonal, slick-suited admen in a glossy boardroom. He was a pioneer who not only shaped and defined the aesthetics of classic cinema (from glamour girls to tough guys and everything in between) but he brought make-up to the masses in a way that was, and is, distinctly modern. His genius for invention and marketing, as well as his humble beginnings in Central Europe, make his story a neat parallel to those of the movie moguls who were his contemporaries. Continue reading
A Year in Books/Day 218: Max Factor’s Hollywood Glamour
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